Sunday, June 14, 2009

pretend to be cuban, too?

I found a very tasty cigar, mostly by chance. The name was intriguing and the Salomon perfecto style fit my taste in a larger and longer smoke. The La Herencia Cubana Salomon 7x58 is a good cigar. The construction held up well, even in the Texas heat. The remarkable thing about this cigar is the Ecuadorian Sumatra wrapper and the Nicaraguan fillers. The filler may possibly have been Cuban seed (?)- they didn't say that it was, and it didn't seem to have much Cuban Heritage. The retailers touted it as a "fitting name" because of the taste. I would dispute that Cuban cigars have this taste, or that they are even the gold standard in taste. No doubt the Cubans are good, and no doubt that they have their own flavors. Why not call an excellent Nicaraguan an excellent Nicaraguan? This cigar can stand alone, and it is mildly peppery, leathery and flavorful - but not overwhelmingly so. I don't need a Cuban Heritage.
It also was a bargain, and one cannot say that of Cuban cigars.

Found and article about narrative dissonance and another about "truth and fiction" and thought of these concepts in reference to naming and marketing cigars.




National Review Online NRO
Just Make Stuff Up
President Obama’s war on the truth.
By Victor Davis Hanson
June 12, 2009

These articles may be stretching the analogy too far, as the assumption that "Cubans are better" seems to be the group think. One should challenge our misconceptions and our twisted rhetoric, even when it comes to naming and comparing cigars. What's wrong with Sumatran Heritage? oops! Which Cuban is it compared to? The best of the Cubans? The worst?

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